Crumbl Cookies at The Well: Grand Opening on November 1
Toronto, the wait is over! Crumbl Cookies is finally making its debut downtown at The Well on November 1, 2024, bringing with it a sugar rush that’s been long anticipated. Known for its massive, mouth-watering cookies and rotating weekly flavors, Crumbl is about to become your new obsession.

From Mississauga to DOwntown Toronto
Crumbl first teased Canadian fans with a Mississauga location in 2023, setting off a wave of excitement that spread far beyond the GTA. Now with locations popping up in Vancouver, Calgary, and Ottawa, Toronto residents can finally stop making cookie runs to the suburbs—or across the border. The Toronto opening at The Well solidifies Crumbl as more than just a trend; it’s a sweet empire that’s here to stay.
Crumbl’s appeal goes beyond its viral fame. This isn’t your average bakery—it’s an experience. Each store gives customers an inside look at the magic, with cookies baked fresh in an open kitchen where you can see every step of the process.
The brand’s weekly rotating menu keeps things exciting, featuring six unique flavors that change every Monday. You might find yourself biting into a classic chocolate chip, or maybe something more adventurous, like a frosted peanut butter delight. Whatever’s on offer, every cookie is served warm, oversized, and packed with flavor.
Delayed, But Worth the Wait
The buzz surrounding Crumbl’s downtown debut has been building since early 2024, when signage first appeared at 412 Front St W. Although it was initially expected to open during the summer, delays—familiar to any Torontonian (hello, Eglinton LRT)—pushed the launch to November 1. Now, the wait is almost over, and the excitement is real.
Opening Day: Expect Long Lines
If Crumbl’s past openings are any indication, opening day will be packed. When Prince Street Pizza, another U.S. transplant at The Well, opened earlier this year, lines wrapped around the block. Crumbl will likely see the same buzz, so if you’re hoping to snag cookies on day one, plan ahead—and bring patience.
Crumbl’s expansion isn’t stopping here. What began as a small Utah bakery in 2017 has grown into a global phenomenon, with new locations opening soon in Australia and the UAE. The Toronto shop joins a growing list of big-name American brands making waves in the city, alongside Shake Shack, Jersey Mike’s, and Jimmy John’s.
November 1 at The Well
If you’re a longtime Crumbl fan or just curious about the hype, November 1, 2024, is your chance to experience what everyone’s been talking about.
Visit The Well, located at 412 Front St W, and grab a box (or two) to share—or not. With cookies this good, we won’t blame you if they don’t make it home.
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