25 Best Bloggers & UGC Content Creators in Canada

Maksym V.
· · ·

Canada is home to a diverse and talented group of bloggers and UGC creators who are shaping digital culture across platforms like Instagram, TikTok, YouTube, and blogs. From lifestyle and fashion to food, tech, and wellness, these content creators bring fresh perspectives, authentic storytelling, and engaged communities to the forefront. In this post, we’re highlighting 25+ of the most impressive Canadian creators you should be following right now.

25 Best Bloggers & UGC Content Creators in Canada You Should Follow

1. Rachel & Sender

Rachel & Sender - 25+ Best Bloggers & UGC Content Creators in Canada
Image via @senderatthesummit / Instagram

Based in Alberta, Rachel and her canine companion, Sender, are the dynamic duo behind @senderatthesummit. Together, they explore the Canadian Rockies, engaging in activities like mountain biking, skiing, hiking, and camping. Rachel’s content emphasizes dog-friendly adventures, showcasing the bond between human and pet amidst Canada’s breathtaking landscapes. She also provides insights on keeping dogs healthy and safe during outdoor excursions. Their authentic storytelling and stunning visuals have garnered attention from brands, leading to collaborations that resonate with fellow outdoor enthusiasts and pet lovers.

  • Content Focus: Dog-friendly mountain adventures, outdoor gear reviews, canine health and safety tips.
  • Location: Calgary, AB
  • Instagram: @senderatthesummit
  • TikTok: @senderatthesummit

2. Amanda Paige

Amanda Paige brings charm, creativity, and a touch of East Coast warmth to everything she shares. As a content creator, realtor, and mother of two, she runs the lifestyle blog On To The Next Paige, where she documents family life, home projects, travel adventures, and fashion finds. Her content resonates with busy parents and women looking for inspiration that blends style and practicality.

  • Content Focus: Family lifestyle, fashion, travel, home decor, motherhood, and wellness
  • Location: Halifax, NS
  • Instagram: @amandapaiget
  • TikTok: @ontothenextpaige

3. Kieara Celina

Kieara Celina is a multifaceted content creator and licensed practical nurse from Montreal, Canada. With over a decade of experience in content creation and five years in nursing, she offers a unique blend of healthcare insights and digital storytelling. Her YouTube channel, Nursing with Key, provides guidance on nursing careers, skincare routines, and content creation strategies. Kieara’s TikTok presence further showcases her expertise in user-generated content (UGC), beauty, and lifestyle topics, making her a valuable resource for aspiring creators and healthcare professionals alike.

  • Content Focus: Nursing education, skincare, UGC tutorials, beauty, and lifestyle
  • Location: Montreal, Quebec, Canada
  • YouTube: @kiearacelina
  • TikTok: @kieara.celina
  • Instagram: @kay.celinas

4. Deepika Jaskirat

Deepika Jaskirat blends creativity and charisma in her content, spanning beauty, fashion, music, and lifestyle. From Winnipeg, she has built a compelling presence across multiple platforms, partnering with hundreds of brands through UGC that feels both polished and personal. Whether she’s showcasing her latest makeup routine or sharing original music, Deepika brings energy and originality to everything she creates.

5. Rachel Savaunnah

Rachel Savaunnah - 25+ Best Bloggers & UGC Content Creators in Canada
Image via @rachelsavaunnah / Instagram

Rachel Savaunnah brings elegance, purpose, and real-life relatability to her content. Her feed is a curated mix of modest fashion, faith-infused reflections, and joyful glimpses into motherhood. Drawing from her life in Toronto, she creates a digital space that inspires confidence and intentional living. Rachel’s thoughtful voice and refined aesthetic have made her a trusted partner for top-tier brands while maintaining an authentic connection with her audience.

6. Sisi Maamari

From managing a thriving social media agency to crafting vivid lifestyle content, Sisi Maamari thrives at the intersection of creativity and strategy. Her social feeds reflect a polished yet personal take on fashion, wellness, home styling, and luxury travel — all wrapped in a storytelling style that captivates followers. Sisi’s entrepreneurial spirit shines through her brand Social Queen by Sisi, where she helps other creators and businesses elevate their online impact.

  • Content Focus: Fashion, beauty, wellness, home decor, luxury travel
  • Location: Montreal, Quebec
  • Instagram: @sisimaamari
  • TikTok: @sisimaamari

7. Alaia Li

Alaia Li, known online as @aahwow, is a Canadian content creator who seamlessly merges fashion, beauty, and digital marketing expertise into her vibrant online presence. With a background as a graduate student in digital marketing, she crafts content that not only showcases the latest trends but also offers an authentic glimpse into her colorful world, where fashion becomes a bold statement of creativity. Her platforms highlight her unique style and innovative approach to content creation, making her a standout figure in the Canadian influencer landscape.

  • Content Focus: Fashion, beauty, and lifestyle
  • Location: Vancouver, BC
  • Instagram: @_aahwow_
  • TikTok: @wowalaia

8. Sara Allaby

Sara Allaby - 25+ Best Bloggers & UGC Content Creators in Canada
Image via @shoppingbagsara / Instagram

Sara Allaby has built a powerful presence in the fashion scene through her modeling and influencer work. Originally from New Brunswick and having lived in Nova Scotia and Toronto, she currently calls Detroit home. Her collaborations with brands like Fashion Nova Curve, Shein, Dolls Kill, and Pretty Little Thing highlight her impact in promoting body positivity and style diversity. Beyond modeling, Sara actively engages her audience with lifestyle and beauty content that resonates widely.

9. Bir Kaur Dhillon

Bir Kaur Dhillon combines her passion for fashion, fitness, and philanthropy into an inspiring digital presence. Crowned Mrs. India Globe 2013, she channels her platform toward empowering women through her WOWW Foundation, which supports education and skills training in rural India. Alongside sharing her experiences as a marathon runner, stylist, and pageant coach, Bir embraces her cultural roots by co-founding Kaur Couture, a label dedicated to preserving traditional Punjabi embroidery. Her content offers a rich mix of lifestyle, beauty, and meaningful social initiatives.

  • Content Focus: Fashion, beauty, fitness, lifestyle, and women’s empowerment
  • Location: Vancouver, BC
  • Instagram: @birkaurdhillon
  • YouTube: @birkaur

10. Colleen Pastoor

Colleen Pastoor - 25+ Best Bloggers & UGC Content Creators in Canada
Image via @colleenpastoor / Instagram

Colleen Pastoor is a DIY enthusiast and author behind Lemon Thistle, a blog and YouTube channel dedicated to modern, family-friendly home decor. Her content empowers viewers to tackle home projects with confidence, offering tutorials on everything from hand lettering to home renovations. Colleen’s approachable style and practical advice make DIY accessible to all skill levels.

11. April King

April King creates engaging beauty and lifestyle content from White Rock, British Columbia. Her TikTok channel boasts over 115K followers and millions of likes, where she shares makeup tutorials, skincare tips, and personal moments that connect deeply with her audience.

  • Content Focus: Beauty tutorials, skincare routines, lifestyle content
  • Location: White Rock, BC
  • Instagram: @aprilkkng
  • TikTok: @aprilkkng

12. Rico (@ricorich10)

Rico (@ricorich10)
Image via @ricorich10 / Instagram

Rico is a Windsor-based artist and content creator who combines music, fashion, and pop culture commentary into engaging TikTok videos. With over 30K followers and 15.9 million likes, his content often features humorous skits, trending audio, and relatable takes on relationships and celebrity culture. Rico’s energetic style and quick wit have made him a standout in the Canadian influencer scene.

  • Content Focus: Music, fashion, pop culture commentary, and comedic skits
  • Location: Windsor, ON
  • Instagram: @ricorich10
  • TikTok: @ricorich10

13. BabyyBaconator

BabyyBaconator mixes gaming, cosplay, and creative art into a vibrant online presence. Currently studying design and film, she crafts engaging streams and videos featuring popular multiplayer games like League of Legends and Valorant. Her signature “corrupted audio” series and anime-inspired artwork draw in a dedicated audience aged mostly 16 to 25. Beyond gaming, she offers user-generated content services including product photography and social promotions.

14. Sydney St-Aubin

Sydney St-Aubin has cultivated a vibrant online presence centered around health, fitness, and sustainable weight loss. As the founder of Bounce N’ Burn, a rebounding fitness program, she offers virtual classes that combine trampoline cardio and strength training, making workouts both fun and effective . Through her TikTok channel, she shares personal insights, meal plans, and motivational content, inspiring her audience to adopt healthier lifestyles .

15. Sadé

Sadé
Image via @sadesgrave / Instagram

Sadé curates a compelling digital presence that intertwines gothic aesthetics, alternative fashion, and candid social commentary. Her TikTok account, boasting over 69,000 followers and 10 million likes, features a mix of humorous skits, personal reflections, and lifestyle content that resonates with a diverse audience. Through her unique style and authentic voice, Sadé offers content that challenges norms and celebrates individuality.

  • Content Focus: Alternative fashion, gothic aesthetics, lifestyle, and social commentary
  • Location: Vancouver, BC
  • TikTok: @sadesgrave
  • Instagram: @sadesgrave

16. Michelle Zeqing Song

Michelle Zeqing Song captivates audiences with her refined fashion sense and engaging lifestyle content. With a background from Parsons School of Design, she seamlessly blends her design expertise into her content, offering a unique perspective on beauty and style. Her collaborations with luxury brands and her presence across multiple platforms highlight her versatility and commitment to quality.

  • Content Focus: Fashion, beauty, lifestyle
  • Location: Vancouver, BC
  • Instagram: @callmemichs
  • TikTok: @callmemichs

17. Vlada Victoria

Vlada Victoria
Image via @vlada.victoria / Instagram

Vlada Victoria brings a refined elegance to fashion content, with a focus on feminine silhouettes, curated beauty routines, and high-end styling. Her Instagram and TikTok feature polished visuals and collaborations that reflect a deep understanding of aesthetic detail. In addition to content creation, Vlada offers professional services such as wardrobe consulting and photoshoot styling, making her a trusted voice in personal fashion curation.

18. Kyra Weston

Kyra Weston is an actor and content creator whose work spans film, lifestyle, and travel. With a background in PR and marketing, she transitioned into the film industry, graduating from Langara College’s Film Arts Program with a specialization in acting . Kyra has appeared in various productions, including Spark (2022), Please Stand By (2022), and Death and Other Details (2024) . Beyond acting, she shares lifestyle content on Instagram and TikTok, offering glimpses into her travels, fashion, and daily experiences.

19. A Journey Inspired 

A Journey Inspired 
Image via @ajourneyinspired / Instagram

Candace and Geoff, the duo behind A Journey Inspired, craft compelling narratives that intertwine adventure, sustainability, and visual storytelling. Their content, spanning from backcountry hikes to cultural explorations, offers followers a blend of practical travel advice and immersive experiences. Through their blog and social media platforms, they share detailed itineraries, gear recommendations, and insights into responsible travel practices. Their collaborations with brands like Brooks Running, Hydroflask, and Paramount Films underscore their influence in the travel and outdoor community.

20. Emma (@emcapps)

Emma’s social accounts showcase a lively mix of travel, lifestyle, and fashion content. Her photos transport followers to tropical escapes, beach adventures, and effortlessly chic outfits, all wrapped in a warm, sunlit vibe. Emma’s content inspires those who love exploring new places while keeping their style fresh and vibrant.

  • Content Focus: Travel, lifestyle, fashion
  • Location: Toronto, ON
  • Instagram: @emcapps
  • TikTok: @emzliving

21. Ben Puzzuoli (@notapourdecision)

Ben Puzzuoli runs Not a Pour Decision, sharing humor and real-life moments as a divorced dad. He often features his backyard bar, “Pour Decisions,” blending fun and honest storytelling. His content connects with viewers who enjoy uplifting and relatable posts.

22. Gabrielle Assaf

Gabrielle Assaf
Image via @gabrielleassaf / Instagram

Gabrielle Assaf is a Canadian photographer and UGC creator specializing in fashion, beauty, and commercial photography. Her work has been featured in publications such as Vogue Italia, XO Magazine, and Papercut Magazine. With over 70,000 followers on Instagram, Gabrielle shares her professional and personal photography, offering a glimpse into her creative process and lifestyle.

23. Andrea Kyton

Andrea Kyton’s content captures minimalist fashion with a playful edge. She favors neutral tones and clean silhouettes that feel both elegant and accessible. Her work spans fashion, beauty, and lifestyle, sharing everything from skincare routines to outfit inspirations. Andrea partners with brands like Boohoo and Smashbox, making her a respected figure in the influencer world.

  • Content Focus: Minimalist fashion, beauty, lifestyle, UGC
  • Location: Vancouver, BC
  • Instagram: @andreakyton
  • TikTok: @andreakyton

24. Teyah Turner

Teyah Turner
Image via @teyahturner / Instagram

Teyah Turner creates authentic UGC and lifestyle content with a focus on motherhood and holistic wellness. With over ten years of experience, she crafts high-quality, genuine posts that resonate deeply with her audience. Her attention to detail and natural style make her a preferred partner for brands aiming for real connections.

  • Content Focus: Lifestyle, motherhood, holistic wellness
  • Location: Calgary, AB
  • Instagram: @teyahturner
  • TikTok: @teyahturner

25. Eryn & Piper (@pipersrescueadventures)

Eryn & Piper (@pipersrescueadventures)
Image via @pipersrescueadventures / Instagram

Eryn and her rescue dog, Piper, share their journey through the highs and lows of dog ownership, fostering, and medical school life. Their Instagram is a blend of heartwarming moments, outdoor adventures, and insights into the challenges and joys of being a dog mom in med school. They actively support rescue organizations like Heart Mountain Rescue and Sea Paws Rescue, using their platform to promote adoption and responsible pet ownership.

  • Content Focus: Dog ownership, fostering, medical student life, outdoor adventures
  • Location: Calgary, Alberta, Canada
  • Instagram: @pipersrescueadventures

From coast to coast, these Canadian creators continue to shape digital culture with originality, passion, and authenticity. Whether you’re a brand looking to partner with fresh voices or someone who simply enjoys high-quality content, this list offers a snapshot of the talent and creativity thriving across Canada’s online spaces. Keep an eye on these names—they’re just getting started.

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