How Much is Taylor Swift Eras Tour Merch? Full Price Guide for Toronto Pop-Up
If you’re ready to showcase your love for Taylor Swift, the Eras Tour Merchandise Pop-Up at Rogers Centre in Toronto is your chance! Running through November 12, 13, 17, 18, 19, and 20, this pop-up event brings fans exclusive Eras Tour gear—from t-shirts to posters—to celebrate Swift’s highly anticipated concert series. Here’s a breakdown of what’s available and the Eras tour merch prices to expect.

How Much Are the Eras Tour Merch?
The pop-up offers a full range of merchandise to fans, including exclusive concert apparel and collectibles. Here’s a look at some of the fan favourites available:
Taylor Swift Eras Tour Merchandise Prices:
- T-Shirts: Black, Beige, or White Eras Tour T-Shirts – $60 each
- Long Sleeve Shirt: Eras Tour Long Sleeve – $60
- Hoodies: Black or Beige Eras Tour Hoodies – $110 each
- Crewneck Sweatshirt: Eras Tour Crewneck – $95
- 1/4 Zip Pullover: Eras Tour 1/4 Zip Pullover – $95
- Bracelet: Eras Bracelet – $50
- Tapestry: Eras Tour Tapestry – $30
- Tote Bag: Eras Tote Bag – $30
- Water Bottle: Tour Water Bottle – $30
- Event Poster: Eras Tour Event Poster – $40
Gracie Abrams Merchandise Prices:
- T-Shirt: Gracie Abrams T-Shirt – $60
- Long Sleeve Shirt: Gracie Abrams Long Sleeve – $60
- Hoodie: Gracie Abrams Hoodie – $110
- Hat: Gracie Abrams Hat – $50
- Tote Bag: Gracie Abrams Tote – $30
- Vinyl Record: Gracie Abrams Vinyl – $55
What You Can Expect
On non-show days, fans can access concert merchandise regardless of ticket status. However, if you’re attending a concert day (November 14, 15, 16, 21, 22, or 23), only ticket holders for that day’s show can purchase merch. Keep in mind:
- Security Checks – Entry includes a security check, and only small bags are allowed.
- No Queuing Before 9 A.M. – The doors open at 10 a.m., and fans are kindly asked not to queue before 9.
- Limited Facilities – Note that washrooms aren’t available at the merch pop-up, so plan accordingly.
Merchandise Locations at Rogers Centre
There are three convenient spots to pick up your merch at the Rogers Centre:
- Gate 1: North side, near the John St. Bridge (Rod Robbie).
- Gate 5: East side, close to Ripley’s Aquarium.
- Gate 9A: South side, off Bremner Blvd.
Why You Should Check Out the Pop-Up
The Eras Tour Merchandise Pop-Up offers an exciting way to grab exclusive concert merch without attending the show. Whether you’re looking to represent each “Era” or just want a souvenir, there’s something for every Taylor Swift fan here.

Event Details
- Dates: November 12, 13, 17, 18, 19, and 20
- Location: Rogers Centre, Toronto (Gates 1, 5, and 9A)
- Time: 10 A.M. to 8 P.M. (no queuing before 9 A.M.)
- Admission: Free entry for non-show days; ticketed entry on show days