On and Boiler Room Debut Clubhouse Nights Miami
Miami, FL – As the city buzzes with tennis fever, sportswear brand On and global music platform Boiler Room joined forces to launch On Clubhouse Nights Miami, an event blending tennis, music, and culture. Held at Lot 11 Skatepark in downtown Miami on March 18, this gathering brought together athletes, artists, and fans for an evening of competition and entertainment.
A New Take on Tennis
Transforming downtown Miami’s Skatepark into a fresh setting for the sport, On Clubhouse Nights Miami presented tennis in an unexpected way. At the center of the event was THE ROGER Clubhouse, On’s latest tennis-inspired lifestyle sneaker, highlighted through a pop-up shopping area.
The night began with fast-paced matches featuring On athletes Ben Shelton and Joao Fonseca, alongside tennis enthusiasts Francisco Lachowski, Jake Nevins, Mia Regan, and Alexandra Katya. The competition drew an energized crowd, setting the stage for a night filled with movement and sound.
Music and Culture Take Center Stage
Afterwards, On and Boiler Room paid tribute to Miami’s deep connection with Caribbean rhythms through a lineup of DJ performances. Soundtracks were provided by Dancehall artist Shenseea, dembow pioneer Cromo X, and local favorite MARTE, hosted by Pow Pow. Freestyle skaters brought additional energy, bridging the worlds of sport and street culture.
Engaging Elements for Guests
Moreover, attendees met On athletes, browsed On’s off-court collection, and participated in interactive giveaways with chances to win On merchandise. Food options included wood-fired pizzas from Luna Rossa Brick Oven Pizza and tacos from The Wolf of Tacos. Alongside drinks are cocktails from Lalo Tequila, E11even Vodka, Manojo Mezcal, and Bacardi.
Notable Guests in Attendance
The event drew a diverse crowd, including Evan Ross Katz, Jencarlos Canela, Carla Nunuz, and Carolina Lindo, among others. Their attendance reflected On Clubhouse Nights Miami as a fresh addition to Miami’s event calendar.
About Boiler Room
Boiler Room, a music platform and cultural hub connecting club culture with audiences worldwide through events, video, and digital content. With a history spanning over 200 cities and thousands of performances, Boiler Room continues to showcase underground music and storytelling.
About On
Founded in the Swiss Alps in 2010, On is focused on inspiring movement through innovative footwear, apparel, and accessories. Known for its CloudTec® technology and design-driven approach, On continues to push the boundaries of performance and lifestyle wear. www.on.com
About Harbinger
Harbinger is a creative agency specializing in brand activations, digital content, and advertising campaigns. The agency collaborated with On to bring On Clubhouse Nights Miami to life, ensuring a seamless blend of sport, music, and culture.
More…
- https://www.luxuo.com/culture/events/on-and-boiler-room-debut-clubhouse-nights-miami.html
- https://resident.com/sports-and-entertainment/2025/03/21/on-and-boiler-room-serve-up-style-sound-and-sport-at-clubhouse-nights-miami
- https://www.si.com/onsi/serve/style/on-clubhouse-nights-brought-the-party-to-miami-open
