Holy Chuck Burgers Teams Up with Canada’s Fastest-Growing Breakfast Franchise Group
Toronto’s cult-favourite burger brand joins forces with MHRA Hospitality as plans for growth begin across Ontario and beyond
MHRA Hospitality, the parent company of Stacked Franchising Ltd., has acquired a major stake in Holy Chuck Burgers, bringing together one of Canada’s fastest-growing restaurant groups and one of Toronto’s most recognizable premium burger concepts.
The partnership pairs Holy Chuck founder Johnny Prassoulis with Manish Mehra, President of MHRA Hospitality and Owner of Stacked Franchising Ltd., as the brand looks to expand its reach while staying true to the qualities that made it a local favourite.
A Growth Plan Without Reinventing the Brand
For customers who have followed Holy Chuck from the beginning, the message is simple: don’t expect the burgers to change.
“This isn’t about changing Holy Chuck,” says Mehra. “It’s about building around what already works.”
The focus will be on strengthening the business behind the scenes while maintaining the menu, personality, and product quality that helped Holy Chuck earn a loyal following across the Greater Toronto Area.
Founded by Prassoulis, Holy Chuck became known for its fresh, never-frozen beef, handcrafted burgers, loaded fries, fried chicken sandwiches, and over-the-top shakes. Rather than chasing trends, the brand built its audience by staying focused on flavour and consistency.
That approach isn’t going anywhere.
“We built Holy Chuck with a simple idea: serve the kind of burger you crave and can’t forget,” says Prassoulis. “Partnering with MHRA Hospitality gives us the operational strength and growth strategy to expand without compromising what makes us different.”
What Changes Next?
While customers will continue to see the Holy Chuck they know, the business will now have access to the franchise systems and operational support that helped make Stacked Pancake & Breakfast House one of Canada’s fastest-growing restaurant brands.
The partnership brings:
- Franchise development expertise
- Expanded operational support
- Stronger supply chain capabilities
- Improved site selection and real estate strategy
- Additional marketing resources
- Expansion opportunities across Ontario and other Canadian markets
For MHRA Hospitality, the acquisition also broadens its restaurant portfolio beyond breakfast and into the growing premium burger category.
Breakfast in the Morning, Burgers Later
The pairing makes strategic sense.
Stacked Pancake & Breakfast House has carved out a strong position in Canada’s breakfast market, while Holy Chuck has built a dedicated following in the premium burger space.
Together, the brands cover two of the restaurant industry’s most popular dining occasions without overlapping.
Although each concept will continue to operate independently, the shared infrastructure creates opportunities for more efficient growth and stronger support for future franchise partners.
A Bigger Future for a Toronto Favourite
Expansion plans and future franchise opportunities are expected to be announced in the coming months, but both leadership teams have made it clear that growth will be measured and deliberate.
The priority remains protecting what customers already love while making Holy Chuck accessible to more Canadians.
“This is about building iconic Canadian restaurant brands,” says Mehra. “Holy Chuck has the product. We have the platform. Together, we’re ready to grow.”
For burger fans, that means one thing: the brand that started in Toronto may soon be showing up in more communities across the country.
About Holy Chuck Burgers
Founded by Johnny Prassoulis, Holy Chuck Burgers is a Toronto-born premium burger brand known for fresh, handcrafted burgers, loaded fries, fried chicken sandwiches, and indulgent shakes. The restaurant has built a loyal following through its commitment to quality ingredients and bold flavours.
About MHRA Hospitality
MHRA Hospitality is a Canadian restaurant investment and operating company focused on growing high-potential restaurant concepts through franchise development, operational excellence, and long-term strategic planning. The group includes Stacked Franchising Ltd., the franchisor behind Stacked Pancake & Breakfast House.
More Detail : MHRA Hospitality Expands Portfolio with Holy Chuck Burgers, Backed by the Team Behind Stacked Pancake & Breakfast House
