President’s Choice Is Putting Greenhouse Produce on the Fall Menu
President’s Choice greenhouse produce is getting a fall spotlight as Canada’s outdoor growing season starts to slow.
The grocery brand is drawing attention to greenhouse-grown tomatoes, lettuce and strawberries. The goal is to keep produce part of everyday meals after summer ends.
For home cooks, that could mean tomato-heavy dinners, lettuce-packed lunches and berry breakfasts well into cooler weather. The real appeal is having more options when meal planning starts to feel repetitive.
How Greenhouse Growing Changes The Seasonal Menu
Greenhouses give growers more control over temperature and growing conditions than outdoor fields. That can extend harvests and support production through colder months.
Foodland Ontario’s availability guide lists greenhouse strawberries, tomatoes and lettuce as year-round crops. That does not guarantee every product will be stocked at every grocery store.
This part of Canadian agriculture is growing, too. Statistics Canada reported a 45.5% rise in greenhouse area dedicated to strawberries in 2025.
That growth gives shoppers another reason to look beyond the usual summer produce calendar. Still, shoppers should check origin labels rather than assume every greenhouse item is grown nearby.
What’s In The President’s Choice Assortment?
The Loblaws greenhouse produce selection includes PC Greenhouse Grown Ontario Strawberries and PC Live Lettuce Boston. It also features PC Luscious Lovelies Strawberry-Type Tomatoes on the Vine.
Those examples cover more than one meal. Lettuce can anchor lunch, tomatoes can carry dinner, and strawberries can work in both sweet and savoury dishes.
The listings are a useful starting point, but store stock and pricing can differ. Check your local grocery listing before making a trip for a specific item.
Tomatoes Can Carry a Weeknight Dinner
Tomatoes have plenty to offer once grilling season winds down. Try halving small tomatoes and cooking them in olive oil with garlic until they soften.
Add chickpeas or white beans, then spoon everything over rice or toasted bread. Finish with herbs, cheese or a little lemon juice.
Another option is to roast tomatoes with onions and stir them into pasta. Leftovers can go into an omelette or a grain bowl the next day.
It’s an easy way to give produce a bigger role without building an entire meal around a complicated recipe.
Use Lettuce Beyond The Salad Bowl
Lettuce works in wraps, tacos, rice bowls and sandwiches, especially alongside warm fillings. Crisp leaves add contrast to roasted vegetables, eggs or tofu.
For a packable lunch, combine cooked rice, sliced tomatoes, a protein and a handful of lettuce. Keep dressing separate until serving.
If you buy live lettuce, take only the leaves you need and follow the package’s storage instructions. That makes it easier to work smaller portions into meals.
Strawberries Deserve A Spot In Savoury Meals
Strawberries are familiar in smoothies, yogurt bowls and oatmeal. They also work with salty ingredients when you want something different from a standard fruit snack.
Slice berries over lettuce with feta, toasted nuts and vinaigrette. Or add them to a grain bowl with herbs and a tangy dressing.
For breakfast, keep chopped berries separate from overnight oats until serving time. Adding them at the end helps preserve their texture.
How To Make a Produce-Forward Grocery Shop Go Further
Start by choosing a few ingredients that can cross between meals. One container of tomatoes can support pasta, toast and lunch bowls.
A head of lettuce can cover wraps and side salads, while strawberries can work across breakfast and snacks. Simple overlaps help reduce unused ingredients in the fridge.
Greenhouse-grown does not always mean Ontario-grown, and it does not automatically mean a lower price. Compare unit prices, inspect the produce and read package labels.
Start with one flexible lunch or dinner idea, then buy produce you can use twice. Cooler months don’t have to take tomatoes, lettuce or berries off the list.
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