Honestly Good Chicken Fingers Partners With Serruya for Global Franchise Growth
A Toronto chicken-finger chain with four GTA restaurants is moving into a much larger franchise phase. Honestly Good Chicken Fingers announced a joint venture with Markham-based Serruya Private Equity to support expansion across Canada, the United States, Asia and the Middle East.
The deal gives the Canadian-born fast-casual brand an experienced franchising partner as it prepares its first franchised restaurants. Honestly Good will enter that phase with a compact menu, an existing local customer base and a restaurant format already operating at major GTA shopping destinations.
A Toronto Brand Prepares to Scale
Honestly Good opened its first restaurant after four years of product and operating development. Its menu centres on hand-breaded, cooked-to-order chicken fingers, fries, Texas toast, pickles and seven house-made dipping sauces. The narrow menu also supports smaller inventories, repeatable kitchen routines and several restaurant formats.
The company currently operates at The Well, CF Sherway Gardens, Vaughan Mills and Stock Yards Village. Hungry 416 previously covered the Stock Yards Village opening, which gave the brand a fourth GTA location and another family-focused mall site.
According to the brand’s current franchise materials, a fifth corporate restaurant is expected by the end of 2026, followed by two more in early 2027. The first franchised restaurants are targeted for the first quarter of 2027.
Serruya Adds Franchise and Market Experience
The announcement says Serruya Private Equity will lead domestic and international franchising for the joint venture. The Markham-based family investment group has spent decades building and operating food and retail brands, with a portfolio that includes Yogen Früz, Pinkberry, Swensen’s, Bonchon and St. Louis Bar & Grill.
That experience matters because Honestly Good’s next stage depends on franchise recruitment, territory planning, site selection, supply standards and field support. Serruya Private Equity’s official portfolio and franchising overview outlines its work with consumer brands and master-franchise relationships in several international regions.
The partnership announcement does not change the brand’s local menu or current restaurant operations. It is a growth structure focused on building the franchise network and taking the concept into new markets.
The Franchise Roadmap Reaches Beyond Canada
Honestly Good’s official franchise program lists single- and multi-unit opportunities in Canada, early U.S. interest in Florida, Texas and Nevada, and master-franchise opportunities covering the United States, South America, Asia, the United Kingdom and the Middle East.
The brand is pitching three main formats: regional malls, street-front restaurants and compact urban or food-hall locations. Existing GTA stores already test that flexibility. The Well provides an urban mixed-use setting, while Vaughan Mills and Stock Yards Village put the menu in high-traffic shopping centres.
Honestly Good says it will provide franchisees with site-selection help, restaurant design, training, approved suppliers, marketing support and ongoing operational reviews. Its franchise materials also state that prior restaurant experience is useful but not required; the model is designed for hands-on operators rather than passive investors.
GTA Restaurants Remain the Testing Ground
International plans can make a young restaurant chain sound further along than it is. Honestly Good still has four operating restaurants, all in the GTA, and the first franchised openings remain a future target. Its local stores will continue to show whether the menu, service model and family pricing can stay consistent as the network grows.
For Toronto diners, the immediate story is less about a sudden overseas rollout and more about the business behind a familiar local brand. The joint venture gives Honestly Good a franchising platform, while the next corporate openings and first franchise locations will provide the clearest evidence of how quickly that plan moves.
References and Related Reading
Honestly Good Chicken Fingers franchise program
