Purdys Chocolatier New Pistachio Crunch for International Chocolate Day
September 9, 2025 — This International Chocolate Day, Purdys Chocolatier introduces a new treat, the Pistachio Crunch. This Canadian-made creation reimagines the viral Dubai-style chocolate that continues to gain fans around the world.
A Bold Addition to Purdys’ Pistachio Collection
The Pistachio Crunch combines layers of flavour and texture. Each piece features a pistachio centre blended with white chocolate and crispy kataifi pastry. Purdys then coats the centre in either smooth milk or dark chocolate and finishes it with crushed pistachios for a satisfying crunch.
This launch adds depth to Purdys’ pistachio lineup and complements the success of the Dubai Bark. Moreover, both products reflect how the brand continues to meet customer demand for Middle Eastern-inspired flavors while giving them a distinctly Canadian character.
Customer Insights Drive Innovation
“Earlier this year, the launch of our Dubai Bark gave us a clear sense of what our customers are drawn to in terms of pistachio and flavour pairings,” said Kriston Dean, Vice President of Sales and Marketing at Purdys Chocolatier. “Those insights guided the development of Pistachio Crunch. We wanted to create a piece that reflects current tastes while staying true to our brand.”
Availability and Launch Details
Beginning September 13, customers can find Pistachio Crunch in two formats:
- A 6-piece gift box, available online and in shops
- Individual pieces at retail locations
In addition, Purdys will share complimentary samples with purchases in-store and online while supplies last. This approach ensures shoppers can enjoy the new flavour before committing to a full box.
Purdys’ Continued Growth
Founded in Vancouver in 1907, Purdys has grown from a single shop to more than 70 locations across Canada. The company is known for its use of sustainable cocoa, premium ingredients, and commitment to community initiatives through programs such as Purple Partnerships and Seasonal Fundraising.
For more information or to purchase Pistachio Crunch online, visit purdys.com.
Media Contact
Janvi Singh
janvi.singh@rethinkideas.com
Rethink Communications LP
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