the House of Peroni: Italy Meets TIFF 50 in Toronto
Toronto, ON – September 5, 2025 – As the Toronto International Film Festival (TIFF) marks its milestone 50th anniversary, The House of Peroni Nastro Azzurro once again takes its place at the heart of Festival Village in David Pecaut Square. Now in its fourth year, the Italian beer brand is inviting festival-goers to enjoy a reimagined space, curated flavours, and unique cultural rituals that bring a taste of Italy to Toronto.

Fresh Additions This Year
- Cocktails with Italian Flair
For the first time, Peroni Nastro Azzurro is extending its offerings beyond premium pours. Guests can enjoy a limited-time menu featuring La Dolce Cinquanta (The Sweet 50)—a bright combination of limoncello, limonata, and Peroni finished with thyme—and the Peroni Nastro Azzurro Spritzetto, a bold mix of Campari, grapefruit, lemon, and Peroni. - Aperitivo 50 – Daily Ritual
Each evening from 5:00 to 7:00 p.m., the House introduces The Peroni Nastro Azzurro Aperitivo 50. This special offering pairs cocktails with Italian aperitivo boards at a reduced price, with all proceeds supporting Every Story, TIFF’s initiative to promote equity and opportunity for new voices in film. - Culinary Vision by David Rocco
International chef David Rocco returns with a menu inspired by the rhythm of Italian dining. Small plates and aperitivo boards are designed to pair seamlessly with Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, and Peroni Nastro Azzurro Stile Capri, highlighting authentic Italian taste in every bite.

A Distinctive Festival Setting
The House of Peroni Nastro Azzurro transforms Festival Village into a stylish retreat, combining Italian aesthetics with the energy of TIFF. The redesigned lounge features the brand’s signature blue, layered textures, and an inviting atmosphere perfect for relaxing between screenings. For those hoping to catch the glamour of the festival, the Red Carpet Terrazza offers unparalleled access to star arrivals—placing fans steps away from the excitement.

Location & Schedule
David Pecaut Square, 215 King St W, Toronto (across from the Royal Alexandra Theatre)
- Fri, Sept 5 – 2:00 pm to 10:00 pm
- Sat, Sept 6 – 12:00 pm to 10:00 pm
- Sun, Sept 7 – 12:00 pm to 10:00 pm
- Mon, Sept 8 – 4:00 pm to 10:00 pm
- Tue, Sept 9 – 4:00 pm to 10:00 pm
- Wed, Sept 10 – 4:00 pm to 10:00 pm
- Thu, Sept 11 – 4:00 pm to 10:00 pm
- Fri, Sept 12 – 4:00 pm to 10:00 pm
- Sat, Sept 13 – 12:00 pm to 10:00 pm
Aperitivo 50 Hours: Daily from 5:00 pm to 7:00 pm

About Peroni Nastro Azzurro
Since 1963, Peroni Nastro Azzurro has represented the tradition of Italian brewing with a crisp, refreshing taste enjoyed worldwide. Today it is recognized as the number one premium Italian beer brand globally.
For more information, visit houseofperonitiff.ca.
Media Contact:
Maddie Tanenbaum
Email: maddie@pomppr.com | Phone: 416-560-2265
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