LEGO and Nike teams up to Reimagine Play and Sport
LEGO and Nike fans, the wait is over—LEGO x Nike is happening! On August 22, 2024, these two iconic brands announced a multiyear partnership that brings together the world’s biggest sportswear company with the playful creativity of LEGO bricks. For years, fans have imagined this collaboration, creating their own custom Nike and Jordan LEGO sets on the LEGO Ideas website. Now, that idea is becoming a reality, but maybe not in the way everyone expected.
What to Expect from This New Partnership
Before you get too excited about LEGO Air Jordans, let’s get one thing straight: this partnership isn’t about recreating Nike sneakers in LEGO form—at least not yet. Instead, LEGO and Nike are focusing on something bigger: inspiring kids worldwide through creative play and sports. “We are excited to partner with Nike on this journey and help reimagine how creative play and sport can unite,” said Alero Akuya, LEGO’s VP of Brand Development. Cal Dowers, Nike’s VP of Global Kids, added, “Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”
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What’s the Plan?
Starting in 2025, LEGO and Nike will launch a range of co-branded products, content, and experiences that blend LEGO’s imaginative builds with Nike’s athletic flair. While they haven’t shared all the details yet, it’s clear that the goal is to combine play and sport in fresh ways. Think along the lines of kid-focused products that mix LEGO’s classic brick-building fun with Nike’s innovative sports gear—similar to how LEGO’s collaboration with Nintendo started with fun Mario sets before moving to more advanced builds.
The collaboration goes beyond just creating products. It also taps into a shared mission of promoting active, creative play among kids. Nike, for instance, is already focused on powering the future of youth sports and improving access to sports experiences for all. They are committed to providing quality coaching, particularly leading with girls and breaking down societal barriers that prevent many kids from engaging in sports. This aligns perfectly with LEGO’s mission to nurture creativity and learning through play.
Mark Your Calendar for International Day of Play
One significant milestone in this partnership is the United Nations’ designation of June 11 as the International Day of Play, an effort backed by global partners including the LEGO Group and Nike, Inc. This day offers a fantastic opportunity for both brands to inspire kids around the world to engage in creative play and sports. Expect this day to become an annual highlight in the LEGO x Nike collaboration, celebrating their shared vision of a more playful and active future.
The Future of LEGO x Nike
Some fans might be disappointed that sneaker-shaped LEGO kits aren’t in the works right away, but that doesn’t mean they’re off the table forever. This partnership marks a big step for LEGO, showing its deeper move into the worlds of sports and streetwear, much like its past collaboration with adidas. LEGO x Nike is just the beginning—so stay tuned, because this partnership is sure to bring some exciting surprises.
With both brands dedicated to empowering the next generation through play and sport, this collaboration is more than just about toys or sneakers—it’s about shaping a brighter future for kids worldwide. So, get ready for 2025—it’s going to be a fun ride!
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